Idea and innovation platform

Digital, Travel

Booking.com is the leader in online and mobile hotelreservations. Booking.com processes more than 1 million stays per day in 224 countries.


Booking.com asked Maykin Media in 2015 to develop an internal platform to obtain and manage the best ideas within the company. In a number of short sprints IdeaLab was developed in cooperation with Booking.com and the system was ready for use within 2 months.


IdeaLab lets all the employees of Booking.com vote for ideas and make suggestions to improve the company in various areas. By focussing on an easy-to-use system with integration of Booking.com's enterprise systems IdeaLab has been able to help Booking.com select and process a range of good ideas.

IdeaLab was developed in Python and Django. Maykin Media has helped Booking.com with the on-premises install and integration, maintains the system and realizes changes to IdeaLab.

Booking.com